More Ad Revenue articles

At-work internet users are a potentially lucrative audience and marketers would be well advised to devote a portion of their advertising budget towards reaching these people by day, according to new research from the US this week. The study carried out by the Online Publishers Association in association with Millward Brown IntelliQuest sought to examine… Continue reading Advertisers Eye At-Work Surfers

Omnicom and WPP are performing most strongly of the major global agencies, whilst Havas and Interpublic Group are weaker, according to the recent round of first quarter financial results. Data compiled by Lehman Brothers in the graph below show that Omnicom’s figures are considerably ahead for both organic growth and reported revenues, whilst Havas remains… Continue reading First Quarter Ad Agency Performance Comparisons

US radio advertising revenues fell by 2.0% year on year in March, reversing a stronger trend that had been established in January and February. National dollars rose by 4%, whilst local spend fell by 3%, according to the latest figures from the US Radio Advertising Bureau (RAB). The decline in local spending was attributed by… Continue reading US Radio Revenues Dip 2% In March After Strong Start To The Year

Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing 3.1% growth. New figures in the Jack Myers Report put 2004 expenditure up 5.0% at $171.9 billion; the previous forecast was for growth of 4.6%. The cuts… Continue reading Myers Trims 2003 US Ad Forecasts And Raises 2004

Total US magazine advertising revenue rose by 8.5% year on year in April, closing at $1.6 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages dropped by 2.3% in the month to 19,677. In the year-to-date, ad revenue closed at $5.3 billion, an increase of 9.8% on… Continue reading US Magazine Revenues Rise 8.5% In April

ITV advertising revenues are expected to be flat in the first half of the year, according to predictions from Lehman Brothers analysts. These forecasts concur with the group’s trading updates, released at the respective AGMs in March (see Carlton Sees Challenging H1 For ITV Ad Revenues). Previewing Carlton and Granada’s H1 financial results, the broker… Continue reading ITV Advertising And Merger Outlook From Lehman Brothers

The current disparity between the US and European advertising markets continued into April, with the former showing signs of improvement whilst the latter remains weak and uncertain. These conditions have been prevailing for the last few months as the US starts to pick up after the downturn, and Europe, as is expected, lags behind. The… Continue reading INSIGHTanalysis: Media Healthcheck – April 2003

The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch

March did not bring a lot of cheer to the US advertising industry, with results disappointing across most media, according to a round-up by Merrill Lynch. The impact of the war with Iraq has been less than expected, although separate reports are now claiming that the SARS outbreak poses a whole new threat to the… Continue reading March Showed Muted US Advertising Spend, Q2 Looks Better

US business-to-business (B2B) print advertising spend rose by 2.4% year on year in February, representing the fourth consecutive month of growth, according to new figures from American Business Media (ABM). Although spend was up, advertising pages volumes dropped by 5.6% in the month. In the year-to-date, adspend was up 2.8% and pages were down 5.6%.… Continue reading US B2B Press Revenues Rise Again In February