More Ad Revenue articles

Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million. The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was… Continue reading Commercial Radio Boosted By Sponsorship And Promotions

A survey of over 1,000 US media buying executives has concluded that 2003 will be a ‘rebound year’ for advertising, with 45% of respondents expecting their budgets to increase. Conducted by online research firm, InsightExpress, and MediaPost, the survey shows that only 18% of buyers are anticipating a budget decline this year. MediaPost reports that… Continue reading Survey: 2003 Media Budgets To Rise, Along With Accountability

Total Japanese advertising expenditure was down by 5.9% in 2002, the second successive annual fall, according to the leading ad agency Dentsu. Total adspend for the year was £29.6 billion but revenues fell across the board as the market failed to recover from the estimated 0.9% decline in 2001 (see Japan Advertising Falls 0.9% In… Continue reading Japanese Ad Revenues Decline In 2002

Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch. The broker is forecasting that 2003 growth will be a little stronger, at around 3% to 4%, but the ‘lacklustre macro conditions’ are likely to prevent any… Continue reading UK Radio Update From Merrill Lynch

The US advertising market is currently performing much better than Europe’s, where Germany – already weak – has started to deteriorate further. These are some of the findings of Merrill Lynch, which hosted an advertising dinner earlier this week. The broker says that the greater confidence of Q4 2002, which came from advertisers and consumer… Continue reading European Advertising Conditions Weakening, Finds Merrill Lynch

The UK is battling the economic and advertising downturn pretty well, according to a new European outlook report from media auditing company Billetts. The report says that there was growth in GDP in 2002 and that this likely to increase in 2003 by just over 2%. Advertising spend stabilised in 2002 and is expected by… Continue reading European Media And Economic Outlook From Billetts

US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Nielsen says that the growth was fueled by gains across most major media, with nine of the eleven reported media showing positive figures ranging from 2% to over 10% rises year on… Continue reading US Advertising Grows Almost 6% In 2002, Reports Nielsen Monitor-Plus

Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket

Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes (see MMS Study Brings Little Cheer To Operators). However, research shows that consumers may not be so readily won over. MMS is capable of delivering audio and visual information to… Continue reading Will Europeans Respond To MMS Marketing?

The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association. The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000. Total outdoor revenue for… Continue reading Outdoor Revenue Rises 15% During Fourth Quarter