More Ad Revenue articles

Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time, according to a new set of forecasts from Informa Media Group. Informa’s report shows that three emerging sectors – broadband, mobile and interactive TV (iTV) – will… Continue reading Gaming Revenues To Hit $7bn By 2010, Says Informa

The US hi-tech publishing sector saw its advertising page volumes decline by 15.4% year on year during June, according to the latest figures from United Business Media (UBM). The group’s own CMP Media business saw volumes drop by just 4.7% during the month. In the calendar year to June, the technology publishing market saw volumes… Continue reading UBM Reports Continued Hi-Tech Ad Decline In June

Following a less than impressive second quarter, analysts have revised their outlook for US radio advertising and growth in this sector is predicted to be less than originally envisaged. Radio revenues were flat during May (see US Radio Revenue Flat In May, Q3 Growth Predicted) and Merrill Lynch is sticking to its Q2 growth forecast… Continue reading US Radio Update From Merrill Lynch

The concept of on-demand television has remained tantalisingly out of reach of both consumers and telecoms operators for a good number of years now. Often hailed as a potential revolution in viewing habits and as a key source of new revenue for cable and telco companies, the video on-demand (VOD) sector has nevertheless so far… Continue reading INSIGHTanalysis: Video On-Demand Remains On Hold

The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA). Display expenditure was £2.0 billion in Q1 2003, the lowest level since the first quarter of 2002. Spend… Continue reading Advertising Association Quarterly Display Forecasts

US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer

Gloomy news has emerged from the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them. The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance of… Continue reading INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement

Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar… Continue reading Merrill Lynch Tweaks Advertising Forecasts

Total US magazine advertising revenues rose by 8.5% in June, to close at $1.6 billion, according to new figures from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 3.2% year on year to 18,834 due to the uncertain economic environment. In the year to date, advertising revenue closed at $8.6… Continue reading US Magazine Revenue Grows But Volumes Down In June

Merrill Lynch has revised down its forecasts for the US newspaper industry due to weakness in a number of advertising sectors. Only last week, the broker expressed confidence that revenue growth for 2003 would be 2.9% (see US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch) but disappointing May results have forced its… Continue reading Broker Lowers US Newspaper Growth Forecasts