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There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a period of gradual recovery, or whether conditions actually began to dip towards the end of last year as economies weakened. One indication of weakness is the decision by analysts at… Continue reading INSIGHTanalysis: Media Healthcheck – February 2003

Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO. ITV’s share of the television market slipped below 54% in 2002 (see ITV Revenues Drop As Audiences Improve) and… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO

Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade. The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the… Continue reading Out Of Home Billings Grew By 2.5% During 2002

A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December (see Universal McCann Expert Upbeat On Ad Prospects). The… Continue reading INSIGHTanalysis: UK Advertising Growth Forecasts

US newspaper advertising expenditure grew by 4.4% to $12.8 billion in the fourth quarter of 2002, according to preliminary estimates from the Newspaper Association of America (NAA). This growth follows a turning point in Q3, when the industry posted the first positive figures in six consecutive quarters (see US Newspapers Emerge From Six Quarters Of… Continue reading US Newspaper Ad Recovery Continues In Q4 2002

Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens. Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and… Continue reading Digital Technology Opens Up New Era For Cinema

Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year. Europe is traditionally slower into and out of a downturn than the US and this is being… Continue reading Merrill Lynch Lowers Global Advertising Forecast

Contrary to general opinion, the advertising market is thriving and the US economy is in better shape than many observers realise. This is according to the latest analysis from Jack Myers Report. Myers asserts that advertising has traditionally lagged behind the economy by six to nine months. He uses the example of 2002 when advertising… Continue reading US Ad Economy In Good Health, Insists Myers

The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign. The figures, compiled by Nielsen Media Research, show that whilst the advertising downturn has pushed the top agencies’ revenues into negative growth for the… Continue reading Top 10 Ad Agencies See Billings Drop, Whilst Media Agencies Rise

Top City media analyst, Neil Blackley, has told the Times newspaper that the ‘dire’ decline in the media markets is ‘easily as bad’ as the 1971-2 recession, with little prospect of any ‘quick-fix’ solution. In an interview with the paper ahead of his departure from Merrill Lynch, Blackley said that the only ‘crumb of comfort’… Continue reading Neil Blackley Sees ‘Dire’ Decline In Media Industry