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Merrill Lynch analysts have slightly downgraded their 2003 US and global advertising growth forecasts, but say that the cuts are much less severe than expected given the “gyrations” experienced so far this year. Viewed in this way, Merrill says that the adjustments are a good thing. US growth, excluding direct marketing, is now expected to… Continue reading Latest US And Global Ad Forecasts From Merrill Lynch

Recent figures from the Internet Advertising Bureau (IAB) and Price Waterhouse Coopers show that online adspend for 2002 reached £197 million, which equates to a 1.4% share of the total UK advertising market. The data suggests that the online industry is well on track to reach its target of almost 2% market share by 2004.… Continue reading INSIGHTanalysis: Web Advertising Pushes The Right Buttons

The US TV airtime upfront buying season has given a shot in the arm to the advertising industry by hitting record levels. Reports claim that the final tally could exceed $9 billion in committed spend. Last year, the upfront season fetched $8.1 billion – also a record figure. During upfront trading advertisers pre-book airtime slots… Continue reading US Upfronts Hit Record $9bn-Plus Autumn Sales

US online advertising revenue increased by more than 40% in the first three months of 2003, according to a poll carried out by the Online Publishers Association (OPA). The survey of 24 OPA members showed that, among these companies, ad revenue in the first quarter grew an average of 40.7% over Q1 2002. Moreover, total… Continue reading Online Advertising Revival Underway, Says Report

In the week that Carlton Communications chairman, Michael Green, described ITV as a dysfunctional company that cannot compete effectively with its competitors (see Carlton Results Push Shares Up As Profits Return), a new report from Datamonitor claims that digital TV (DTV) – and particularly free-to-air – is undermining the businesses of existing broadcasters and channels.… Continue reading DTV Undermines Traditional Broadcasters’ Business, Says Datamonitor

Analysts at Merrill Lynch have downgraded their ITV1 net advertising revenue (NAR) forecasts, following first half financial results released by Granada yesterday (see Granada H1 Earnings Rise, June Ad Revenue Down). Granada reported that ITV1 airtime sales grew slightly in the first half, by 0.2% to £436 million. Whilst this performance is stronger than generally… Continue reading Merrill Lynch Cuts ITV 2003 Airtime Revenue Forecasts

US business-to-business (B2B) print advertising spend rose for the fifth consecutive month in March, according to new figures from American Business Media (ABM). Advertising dollars were up 5.8% year on year, while pages were down 5.0%. For the quarter, spending was up 4.2% and pages were down 5.0%. ABM had anticipated a rise of 3%… Continue reading American B2B Print Adspend Jumps 6% In March

US advertising spend rose by 1.5% year on year in the first quarter, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Hispanic television showed the greatest gain, at 15%, while national magazines grew 14%, and local newspapers rose almost 9%. US Advertising Growth, Q1 2003       … Continue reading US Advertising Grows 1.5% In First Quarter

The UK business-to-business (B2B) press market has now seen the worst of the downturn, according to industry commentators who are forecasting that trading conditions are on the road to improvement. The PPA‘s B2B Strategic Conference was told that there will be steady growth in the sector over the next twelve months. Speaking at the conference,… Continue reading UK Business Press Set To Emerge From The Doldrums

Commercial radio has seen advertising expenditure rise to record levels, with £138.9 million being spent on the medium in the first three months of this year, according to the latest data from the Radio Advertising Bureau (RAB). The figures represent a 2.3% increase on the same period the previous year and take first quarter adspend… Continue reading Commercial Radio Sees Highest Ever First Quarter Adspend