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WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC). The high spots in Q1 were outdoor and direct mail, which turned in current… Continue reading UK Q1 Adspend: Up In Current Prices, Down After Inflation

There is a broadly positive sentiment coming from companies in the media and advertising industry, with US groups remaining more bullish than the Europeans, according to Merrill Lynch‘s TMT Conference, held in London last week. European companies remain relatively upbeat, despite the fairly depressed conditions here. The broker says that declines in most areas appear… Continue reading Media Conference Finds Upbeat Sentiment

The UK Government has warned publishers that a significant number of magazines and websites will face tough competition as a result of electronic advances in the public sector. The current administration is committed to ensuring that all Government services are available online by 2005. This is likely to have ramifications in a range of areas,… Continue reading EGovernment Strategies Pose A Threat To Publishers

Global newspaper circulation witnessed its first decline in five years during 2002, down slightly by 0.4% on 2001, according to the World Press Trends report just published by the World Association Of Newspapers (WAN). The downturn in the global economy after a number of boom years has taken its toll on the newspaper industry, with… Continue reading Global Newspaper Sales Dip For First Time In Five Years

Spanish language network television continued to outperform the US advertising market in the first quarter of the year, showing growth of 19.5% over Q1 2002, according to estimate figures from TNS Media Intelligence/CMR. The group reports that overall media spend rose by 4.9% to $28.5 billion in the quarter, with just two categories – network… Continue reading US Adspend Grows 5% In First Quarter, Says CMR

Conditions in the first five months of this year have led Don Cruickshank, chairman of SMG, to be cautious about the remainder of the media group’s year, according to the company’s AGM today. Cruickshank told the meeting that a recovery which began in the second half of last year, began to stall in the early… Continue reading SMG Sees No Material Advertising Recovery Until 2004

Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research. Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest… Continue reading INSIGHTanalysis: UK Media And Advertising Outlook

After slipping back by 2% in March (see US Radio Revenues Dip 2% In March After Strong Start To The Year), the US radio sector has returned to slight growth in April, up by 1% year on year. According to the latest data from the US Radio Advertising Bureau (RAB), local and national revenues both… Continue reading US Radio Returns 1% Growth In April

The advertising downturn’s nadir looks to have passed, having hit in Q4 2002, according to Morgan Stanley. Media analysts at the broker say that they have become increasingly convinced that the worst is now over, with signs of stability seen in Q1 2003 persisting. The US remains stronger than Europe, with advertising growth of around… Continue reading Advertising Nadir Has Passed, Says Morgan Stanley