More Ad Revenue articles

ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. Earlier this year, ITV companies were told to anticipate flat revenues for the full year to September (see ITV Advertising And Merger Outlook From Lehman Brothers) but the situation… Continue reading ITV Advertising Forecasts From Lehman Brothers

Total UK advertising expenditure was relatively flat in 2002 as the football World Cup prompted a second half revival following a difficult start to the year, according to figures published today. The Advertising Statistics Yearbook from the Advertising Association shows that spending, including agency and production costs increased by 1.2% to £16.7 billion. However, this… Continue reading INSIGHTanalysis: 2002 UK Advertising Revenue Figures

The Advertising Standards Authority (ASA) has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive. The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global… Continue reading UK Authorities Take Measures To Can Spam

The contrasting fortunes of advertising markets on either side of the Atlantic became more apparent in June with bullish mood in the US unmatched in the UK and across Europe. However, economic growth is slow in most major countries and there is little prospect of a boom to rival that of the late nineties. Reflecting… Continue reading INSIGHTanalysis: Media Healthcheck – June 2003

Respected market observer, Sir Martin Sorrell, yesterday told WPP’s AGM that there are signs of stabilisation in the advertising and marketing services industry, particularly in the US. Sorrell has long held the belief that a turnaround in the depressed advertising sector would not begin until 2004 and that it could take until 2008 for growth… Continue reading Sorrell Sees Signs Of Stabilisation

Advertising conditions for the US newspaper sector are improving in June, following a disappointing May, where revenues rose by just 1%, according to analysts at Merrill Lynch. The broker says that it now expects the second quarter to return growth of around 2%. For the whole of 2003, growth is predicted to be 2.9%, with… Continue reading US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch

The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies. Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001… Continue reading Worldwide Advertising Forecasts From ZenithOptimedia

Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity

Almost two thirds of consumer magazine publishers have managed to create advertising and sponsorship packages that span their print and website publications, according to a survey by the International Federation of the Periodical Press (FIPP). The Routes To Success For Consumer Magazine Websites survey found that 65% of publishers had secured these kind of cross-media… Continue reading Magazine Publishers Secure Print And Web Ad Deals

US radio revenues were flat during May, after returning to a slight growth during April (see US Radio Returns 1% Growth In April), according to the latest figures from the US Radio Advertising Bureau (RAB). Local revenues saw no growth, whilst national spend rose by 4% in May; combined the total radio market was flat.… Continue reading US Radio Revenue Flat In May, Q3 Growth Predicted