The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat’s latest ad expenditure forecast.
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New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe’s digital display advertising.
In the first of two exclusives analysing the latest adspend figures, Warc’s James McDonald examines a thriving out of home sector.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
Mobile advertising revenue also experienced good year on year growth, up 16.2%; however, tablet ad revenue continued to decline.
As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.