Channel 4’s corporation revenue reached a record £995 million in 2016, according to its latest annual report. However, the broadcaster made a pre-tax loss of £15 million after dipping into cash reserves.
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Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.
Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.
Following the UK’s historic choice to leave the EU, Warc analyst James McDonald dissects the latest adspend forecasts.
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.
In the first of two exclusives analysing the latest adspend figures, Warc’s James McDonald crunches the numbers to reveal a strong picture for the UK ad market.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
