Consumers continue to use old media to find information about the internet, according to new research from the Telegraph Group. More than half of respondents said that they were as likely to ask friends or consult newspapers to find out information on the internet as they were to use the net itself. Newspapers were the… Continue reading New Media Still Relies On Old Media, Says Survey
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The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently. Although overall increases in spend are expected, the breakdown of expenditure for different media is set to undergo its most radical change. Newspapers, in particular, are thought to be at threat from… Continue reading Press And TV The Greatest Casualties Of New Media, Says AA
In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure
Companies taking part in the Institute of Practitioners in Advertising (IPA)’s Bellwether report have revealed that their total marketing budgets for the current financial year had, on average, been revised down during the third quarter. This is the first time a downward revision has been recorded since data was first collected at the start of… Continue reading Bellwether Report: Marketing Budgets Down During Q3, Says IPA
The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts
Sector PerformancesThe Advertising Association Quarterly Forecast predicts performances by major product sector for the next two years. The product sector groupings used are Retail, Industrial, Financial, Government, Services, Durables and Consumables Retail (including traditional retail, mail order and online retail) continues to benefit from the dot coms; mail order continues to lose ground to e-commerce… Continue reading Advertising Association UK Quarterly Forecasts By Sector
The long-term forecast to 2012 draws on analyses of past cycles in the economy to predict broader trends in the ad industry. Its stated objective is “to meet the need for long-term strategic planning as opposed to short-term tactical planning”. The forecasts plan for two eventualities with a high and low set of forecasts. In… Continue reading Advertising Association Long Term Forecast
Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses. Increased leisure time and a love of communication are helping to push retired… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
Fears that personal video recorders could bring an end to television advertising as we know it could soon be abated. The companies that are revolutionising the way people watch television, letting them pre-record programmes and fast-forward past commercials at the push of a button, are still giving marketers a chance to catch viewers’ attention. TiVo… Continue reading Insight Analysis: Personal Video Recorders To Offer Tool For Advertisers
Recent research by Datamonitor claims that internet games on mobile phones are set to be a huge success in Europe and the US and estimate that 200 million people will be playing these games by 2005. The most popular games will be the old classics: card games, quizzes and bingo but mobile game players will… Continue reading Wireless Gaming Worth $6bn By 2005