In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value. According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected… Continue reading UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
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UK online advertising revenue was for the first time greater than revenue to cinema during 2000, according to a new survey from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The survey shows that internet advertising – in the UK at least – is continuing to grow at a faster rate than any other media previously.… Continue reading UK Online Revenue Overtakes Cinema In 2000
More evidence that 2001 was one of the toughest years ever for the advertising industry was revealed today, as US trade magazine Adweek published its 19th annual Agency Report Card. The figures show that revenue for the 33 US agencies on the survey was down by an average of 3.5%. The year before, at the… Continue reading Agency Revenue Survey Shows Extent Of 2001 Ad Fall
The UK market research industry saw better growth than other marketing sectors in 2001, according to the latest data from the British Market Research Association, reported by the World Advertising Research Center. Turnover at BMRA companies rose by 7.1% last year and although this is lower than the 9.3% growth of 2000, it is nonetheless… Continue reading UK Market Research Markedly Outperforms Advertising In 2001
US newspaper groups are about to start posting their Q1 2002 financial results, offering an indication of how the sector has started the year from an advertising point of view and what the outlook for the coming months is likely to be. A recent report in Editor and Publisher found that revenue levels for February… Continue reading Insight Analysis: An Upward Tilt In US Advertising?
While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun
According to new research by Jupiter, the number of Internet users in the US will rise to 216 million in 2005 from the current figure of 135 million and Latin America’s online population is expected to soar from 21 million in 2000 to 77 million in 2005. With the increase in Latin America, Jupiter predicts… Continue reading Jupiter Forecasts Net Boom In Latin America
According to a new report by Fletcher, “Online Advertising Grows Up”, by 2004 internet companies will contribute around 10% of the top 10,000 companies’ advertising spend in the UK, around £750 million. Approximately half of this Net spending will go on TV, press and outdoor campaigns, as currently used by such companies as Shopsmart, lastminute… Continue reading UK Dot Com Adspend Set To Rise
According to a new report by Fletcher, “Online Advertising Grows Up”, by 2004 internet companies will contribute around 10% of the top 10,000 companies’ advertising spend in the UK, around £750 million. Approximately half of this Net spending will go on TV, press and outdoor campaigns, as currently used by such companies as Shopsmart, lastminute… Continue reading UK Dot Com Adspend Set To Rise