According to the FIPP/Zenith World Magazine Trends 2000/2001 report, Global ad spend, which has been rising steadily since 1994, is set to increase by 5-6% annually until 2002. In 1999, the total global adspend figure for magazines was $40bn which was a 6% increase on 1998.
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Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports
The online travel industry is expected to be worth $25.2 billion by 2003, with growth rates outstripping other e-retail industries. By the end of this year the sector will be valued at $12.4 billion, according to research by eMarketer. Despite the fast growth and suitability of the internet for searching for a buying travel tickets,… Continue reading Online Travel Worth $25bn By 2003
UK companies planned to spend more in the second quarter of this year than they did in the same period of last year, but business optimism for the coming year may well be down. These are the findings of the first Bellwether report from the Institute of Practitioners in Advertising (IPA). The largest increase was… Continue reading Bellwether Report: UK Marketing Budgets Up, Says New IPA Survey
These forecasts see Commercial Radio growing at twice the rate of other media in 2000, at 12%. The effect of these growth rates would give Commercial Radio a 6.2% share for 2000. Of the other media, Television at 6% is predicted to fare better than the average 5%, while the Press and Cinema would lose… Continue reading CIA MediaLab/Admap Forecasts
Can ITV Sustain Revenues With Rising Prices? Advertising revenue figures for 1999 released by CIA Medialab show that year on year TV advertising revenue has grown by 5%, to nearly £3.6bn. Sky enjoyed the largest percentage increases, with Sky News rising from £20m of ad revenue in 1998 to nearly £29m last year, an increase… Continue reading Can ITV Sustain Revenues With Rising Prices?
After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Insight Analysis: Mini-boom Predicted For Outdoor Advertising
The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research. Fletcher predicts that online advertising, which is set… Continue reading Online Advertising Will Bite Into Traditional Media
Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000