More Ad Revenue articles

According to a recent report by Jupiter Media Metrix, online advertising prices will continue to fall for six months to come keeping media buyers in their strong buying position. Over the past year, prices have already fallen by 30%. In June 2000, advertisers were paying an average of e30 for 1000 page impressions, currenly they… Continue reading Online Ad Prices Still Dropping, Says Jupiter

Annual spending by U.S. small businesses on localised e-mail marketing will exceed $2.2 billion by 2005, according to The Kelsey Group. Recent research from the group indicates that 42% of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons emerging as the most popular method. In a new white… Continue reading Small US Firms Spend Big On Localised E-Mail Marketing

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

This week, leading representatives of the UK radio, TV and outdoor markets have been reporting on their successes and failures in recent months and looking to the future with varying degrees of optimism. On Tuesday, GWR released their full-year results which fell within expectations. Revenues from flagship station Classic FM were reported to be up… Continue reading Insight Analysis: Mixed Outlook For Old Media

The monthly growth in new internet users has slowed, but as the market matures, the amount of time people spend on line is increasing and money making opportunities are emerging, according to new research from Jupiter MMXI. In October 1999, users in the UK spent an average of four hours online per month, but by… Continue reading Internet Can Make Money If Approach Is Right, Says Jupiter Report

Internet businesses in the UK could boost revenues by an additional £14 million a month by charging for information according to a new study by Mondex. More than half of those questioned said they would be willing to pay a small amount for internet searches, archived news material, music downloads, weather reports, railway timetables, online… Continue reading UK Willing To Pay For Online Content, Says Mondex

The truth may be difficult to bear, even unthinkable. But could it be the case that an advertising-based model of the internet simply does not work? This is certainly the contention made by analysts at McKinsey Quarterly in their new report, Can Broadband Save Internet Media?. The report claims that, ‘despite brutal evidence to the… Continue reading Insight Analysis: Is An Advertising-Based Internet Really Feasible?

The beginning of this month saw the release of two reports on ad expenditure from opposing ends of the market which drew unsurprisingly different conclusions with regard to predictions for growth. In the latest Myers Report, New York economist Jack Myers has revised his ad revenue estimates for the coming year claiming that the decline… Continue reading Insight Analysis: Recession? What Recession?

The advertising and public relations market place remains ‘very weak’ according to a trading statement from Chime Communications posted this morning (see Chime Sees ‘Very Weak’ Market Conditions). H1 revenues to be 10% down Recent trading is showing some signs of improvement, but against the background of a weak start to 2002 management’s current expectation… Continue reading H2 Advertising And Marketing Recovery ‘Slower Than Expected’, Says Chime

Chrysalis Group this morning said that it “would be premature to herald a return to growth for UK advertising revenue as a whole”, despite the fact that its radio division reported strong revenue growth in March and April of 24%. This compares with a 12% decline over the same period of the radio industry as… Continue reading Chrysalis Sees Improving Radio Revenues, But Assumes No Full Year Positive Growth