More Ad Revenue articles

Whilst many US media companies are seeing an improvement in their businesses, it is not the beginning of a true advertising recovery and merely marks a ‘crawling out of the hole dug in 2001’. This is according to an analysis of current advertising and media conditions in the States by analysts at Merrill Lynch. The… Continue reading Media Companies Begin To ‘Crawl Out Of The Hole’, Says Merrill Lynch

Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines

Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey

“Forecasting industry trends and revenues is far more challenging this year than at any other time in recent history. The margin of error cannot be determined through statistical analysis. The degree of uncertainty in the market is extraordinary, impacting so many different areas of media and advertising.” This is according to Jack Myers, chief economist… Continue reading Myers Prefers To Err On The Pessimistic Side In His Forecasting

Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year. The report, which is published by the IPA and tracks actual client spending intentions within the economy,… Continue reading Bellwether Report: Marketing Spend On The Rise, Says New IPA Survey

Internet advertising in the United States recorded $2.2 billion in revenue for the Q4 2000, bringing total online revenue for the year to $8.2 billion, according to the Interactive Advertising Bureau’s (IAB) Internet Ad Revenue Report conducted by PricewaterhouseCoopers. While the $2.2 billion shows an increase of 9% over the $1.986 billion for the Q3… Continue reading US Online Adspend Hit $8.2 Billion In 2000

—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls

UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product. Admissions rose by 3% in the first quarter, compared… Continue reading Cinema Admission To Reach

The majority of senior media executives in the US believe that advertising expenditure will begin to recover in the third quarter of this year, according to a survey conducted by AdMedia Partners in December and released this month. Forty-seven percent of the 1,000 media and financial executives questioned believe that ad recovery will come in… Continue reading Majority Of Media Executives Expect Ad Recovery In Q3 2002

Cinema admissions in Britain boomed in 2001, rising by more than 9% on 2000 with 155.9 million tickets sold. This represents a 30 year high for the cinema industry and comes alongside box office revenues of £645 million, up 12.6% year on year, according to the Cinema Advertising Association (CAA). This growth is perhaps in… Continue reading Insight Analysis: British Cinema – Admissions Strong, Profits Weak