Exploding mobile Internet usage and subscriptions won’t make up for a 36% decline in traditional mobile operator revenues, leading average revenue per user (ARPU) to fall 15% in Europe by 2005, according to a new report by Forrester Research. The report asserts that mobile carriers’ operating profits will disappear in 2007 and take six years… Continue reading Europe’s Mobile Internet Won’t Pay For UMTS, Says Forrester
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The adspend boom enjoyed by many sectors of the media following the huge growth in dotcom companies over the last couple of years is now starting to slow a little. Whilst most forecasts for online retailers and e-commerce companies predict continued growth and increased consumer spend, the marketing budgets for many dotcoms are being tempered… Continue reading Insight Analysis: Media Growth For 2001 Subdued As Dotcom Fallout Takes Effect
According to the RAB the US radio industry could be set for another year of record breaking ad revenues. Sales for November grew by 3% and, although national revenues showed no change, local sales were up 4% compared to the same month in 1999. During Jan-November 2000, local advertising sales were still running 13% ahead… Continue reading Radio Industry Ad Revenue Increase Will Continue into 2001, Says US RAB
Around 30% of UK-based dotcoms were in profit last year, with over 50% expecting to be in profit this year, according to the findings of a new NOP survey. Contrary to the recent adverse publicity surrounding dotcoms, the first wave of NOPÂ’s recently established DotCom Panel paints a picture of entrepreneurs as relatively optimistic about… Continue reading Dotcoms Optimistic About Their Future
News International’s stable of newspapers has begun to tighten its belt as fears over a slowdown in advertising revenue mount. According to reports in the Financial Times, executives at the Times, the Sunday Times, the Sun and the News of the World have set out a budgeting programme which includes a freeze on new hirings.… Continue reading Ad Slowdown Fears Hit Newspaper Publishers
Zenith Media is expected to release a report today warning that the recent decline in the dotcom sector will lead to a slowdown in advertising growth during 2001. Global advertising growth will fall to 6% next year as adspend by internet companies is slashed. A year ago Zenith predicted growth in worldwide ad expenditure to… Continue reading Zenith Report Forecasts Adspend Slowdown As Dotcoms Slump
Growth could be as high as 16.8% for commercial radio this year, bringing the medium’s share of total display advertising revenue to around 5.7%, but could slow down again in 2001, according to a summary of industry forecasts put together by the Radio Advertising Bureau (RAB). The growth prediction of 16.8% came from the Advertising… Continue reading Advertising Forecasts Predict Growth For 2000 And A Slowdown For 2001 In Commercial Radio
A global survey by the Boston Consulting Group (BCG) found that whilst most consumers are currently dissatisfied with the mobile commerce applications on offer – one in four owners of mobile devices stopped using m-commerce applications after the first few attempts – most current and potential users believe mobile services will play an important role… Continue reading M-commerce: Frustrated Users Prepared to Stick With It
The latest long-term forecasts from the AA indicate that consumer magazines will enjoy a healthy decade to come with a predicted revenue increase from £655m in 1999 to £1096m in 2012 According to the report “consumer magazine share [of total advertising] is forecast to rise at the expense mainly of television and newspapers, with the… Continue reading AA Predicts Healthy Outlook For Magazines
The growth of online business-to-business (B2b) trading Europe is being hampered by legal worries, according to a new report from Forrester Research. The study found that there is currently insufficient security legislation in Europe that applies to corporate users. E-marketplaces, for example, are not required to run online security layers or even to guarantee that… Continue reading European Online B2B Trading Hampered By Security Worries