More Ad Revenue articles

—> The new ABC figures saw major magazine sectors registering declining circulations year on year. Despite this, forecasters predict growth in both ad revenue and market launches. Areas which contribute most to publisher’s circulations are the women’s monthly and weekly markets. However, with both markets declining, they are not expected to be growth areas in… Continue reading Insight Analysis: Star-Studded Future Beckons For The Magazine Market

Latest forecasts from Optimedia show online adspend reaching £100m during 2000. This represents a 150% year-on-year increase and appears to defy recent claims of a downturn in the sector. During 2001 the market will continue to perform well, with revenue from advertising predicted to reach £210m, a growth rate of 110%. Since first including internet… Continue reading Internet Advertising Revenue Forecasts

Source: Optimedia, January 2001   1999 2000 2001 2002 2003 2004 £m 123 135 146 157 168 177 % increase year on year 27% 10% 8% 8% 7% 5% Estimated CPT £39.65 £42.35 £45.36 £49.00 £52.42 £56.09 Media Inflation (%) 8% 7% 7% 8% 7% 7%

style=”background-color: #C0C0C0″ align=”right”> 

According to IDC, the appeal of internet radio to consumers is too strong for advertisers to ignore. “Internet radio might appear a superior product ready to sweep away traditional radio, but it’s not – at least not yet,” said Malcolm Maclachlan, senior analyst for IDC’s Consumer and eCommerce Media program. “To be successful in the… Continue reading New Strategies Required To Facilitate Effective Internet Radio Advertising

US local radio sales climbed 1% in the first month of 2001 despite the prevailing slow advertising economy and record increases for 2000. National sales for January were down 15% on the previous year although when combined with the healthier local total this drop was only 35 year-on-year. These monthly totals are based on the… Continue reading Radio Gains In January Despite ‘Soft Economic Climate’

Building on increases in 1999, combined local and national sales increased by 12% in 2000 bringing ad revenue totals for the industry close to $2 bn, almost double the 1994 figure. These impressive figures were achieved despite poor revenue totals for December 2000. The combined local and national totals for December showed a decrease of… Continue reading 2001 US Outlook From RAB

Talk of an imminent recession has filled the media trade press in recent weeks. AC Nielsen and the IPA disagreed over the extent of the slump but the message from all sides was the same: the next six months will be tough for the sector as a whole. Blame has been laid on excessive dotcom… Continue reading Insight Analysis: Media Sector Slumps After Unparalleled Year Of Deals

The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading Bellwether Report: IPA Counters Claims Of Advertising Slump

According to new figures from IDC the development of new technologies in the telecommunications sector is set to continue with ‘minutes of use’ (MOU) in Western Europe set to rise from 91.5 million per year in 1999 to 47 billion in 2004. During the same period, revenue will rise from $11 million to $2.5 billion,… Continue reading European IP Telephony Services Revenue Will Exceed $2.5 Billion By 2004