More Advertising articles

Eight media and advertising professionals have launched a collective, Join Our Table, to improve the equity and visibility of Black women in advertising and media.

You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.

Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.

Media strategists need to plan for distraction and use visual and auditory attention together.

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.

Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.

Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.

Footballco’s SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?