More Advertising articles

Stefanie Daniels shares the lessons in vulnerability she learned at 40, and how that translates to working in media.

Focussing mostly on sales could mean advertisers underestimate retail media’s true potential, which can work for both shopper and brand marketers.

This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.

Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.

Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.

The outdoor specialist’s commercial director shares what has changed in conversations with clients and his first paid job.