More Advertising articles

Industry wellbeing charity Nabs has invited everyone in the advertising, media and marketing industry to take part in its inaugural All Ears consultation on mental wellness. 

Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.

Deborah Gbadamosi, EMEA CEO for global diversity media network Brand Advance, warns that advertisers and their agencies still need “a lot of education” to understand the concept of integration and inclusive planning.

Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.

Former BBC radio favourite Ken Bruce’s new show on Greatest Hits Radio Network reached three million listeners, nearly double last year’s audience for the daypart, according to Bauer.

Interview: As Ocean Outdoor UK marks 15 years since its first full motion large format digital screen, its UK CEO Phil Hall discusses what’s in store for the next 15 years.

Streaming sports presents a lucrative opportunity for direct-to-consumer services, but they must overcome challenges like ad experience and brand safety to achieve the highest CPMs.

Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.

Analysis: Coming late to the party may be fashionable but it’s costly.

Rishi Sunak has vowed to crack down on “rip-off degree courses”, that don’t lead to good jobs and leave people with high debts. How much does having a degree matter for job in media or advertising?