Omar Oakes is joined by Neil Charles, ITV’s Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.
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Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
Despite the invasion and war with Russia, Europe’s largest out-of-home screen is still making waves in in Ukraine’s capital Kyiv.
Brands are shifting budgets from sales promotion to main media marketing in both “a defensive and offensive manoeuvre” to strengthen their current and future market positions, according to the latest IPA Bellwether report.
TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
How much are are publishers really sacrificing revenue when they remove objectionable content, asks Pubmatic’s EMEA sales chief.
NABS’ head of support outlines strategies to help support people in to working more days in the office, especially when it is more vital than ever to create inclusive and safe spaces.
Disney+’s “£1.99 for three months” campaign drove a significant boost in new subscriber adds across all streaming services this summer amid a longer-term trend of rising prices.
At the Future of Media conference, a room of Future 100 Club members transformed a media quiz show into a heated debate about the future of diversity and leadership in the media and advertising industry. Here’s what we learned from the discussion.
The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.