More Advertising articles

The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.

Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started. 

Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.

Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.

Gymbox’s brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.

Let’s fix the broken business model of streaming to ensure that creativity and commerciality can thrive together and entertain us with the best content possible.

Retail media was forecast to boom this year. So how’s it going?

Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?

Footwear giant Dr Martens has appointed Havas Entertainment to help it accelerate an international expansion and while using media to communicate the brand’s purpose as well as drive sales.

Spotify is ramping up efforts to get more ad revenue from small and medium-sized businesses.