Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers.
More Advertising articles
Richard Dawkins, Bauer Media president of audio, has stepped down due to “differing ideas around the next phase of transformation” of its business.
Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.
There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
Adwanted Events’ head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.
On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising.
UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.
Gendered ageism is killing women’s careers and stifling innovation in the media industry, so what are we going to do about it?
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
