A new software update to Apple’s iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.
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Media leaders are in danger of perpetuating inequality and eroding employee trust with heavy-handed statements on which desk is best.
The UK exported £15.6bn in advertising and market research services in 2022 — a 15.5% year-on-year increase.
If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.
Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.
Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.
Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.
A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.
At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.