More Advertising articles

In brief: Independent agency the7stars has hired Barty Mee as head of partnerships.

Outdoor media owners are running Coronation and charity campaigns over the long weekend.

ITV’s CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is “fundamental” to its  future as a public-service broadcaster.

Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.

The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.

We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.

The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK’s biggest cinema screen ended its agreement with Odeon last year.

Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.