In brief: The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”.
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In brief: Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist.
As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
Bauer Media Audio plans to launch an audio product that “reinvents radio for an online on-demand environment” in Europe.
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.
ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.
In brief: WPP has acquired Goat, the international influencer marketing agency.
