As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
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DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.
In brief: the bagel brand will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.
Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
The Guardian’s chief advertising officer tells The Media Leader about what a media salesperson needs in 2023, and her most insightful mistake.
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.
The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.