More Advertising articles

In brief: ITV has launched a campaign to tackle online trolling in which social media users come face-to-face with the people at the receiving end of their abusive comments. 

Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.

Argos has criticised a Reach regional newsbrand’s marketing partner after an “advertorial” article promoting the retailer fell afoul of the UK advertising standards code.

A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience “a multiplier effect” across categories.

In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.

Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.

WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.

This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.

Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.

Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.