As coronavirus spreads across the world, we look at the positive steps media and tech companies have made to help – plus the best brand pivots and the most dishonourable mention.
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Small things taken in isolation might appear futile when compared to the enormity of this global nightmare, but they still help, and in totality hold particular meaning.
This week, in response to the growing coronavirus crisis, we turned the annual Connected TV World Summit into a free virtual event. Catch up here!
Foster Kenny, who is currently CEO of IPG Mediabrands in the UK and EMEA, will report to Wunderman Thompson global CEO, Mel Edwards, and will be based out of London.
As broadcasts of sporting events and soaps face the chop, Ray Snoddy has a solution to help maintain the national spirit and keep the ad money flowing.
PAMCo’s latest cross-platform audience figures for UK magazines show how many titles are growing their readership through cross-platform delivery.
Annabel McCaffrey, from adland’s support network NABS, offers advice to sustain your wellbeing in a time of crisis.
An industry topic du jour, inhousing threatens the status quo, if not ultimately agencies’ very raison d’être, writes Bob Wootton. Or does it?
Nostalgia can be a very powerful tool for advertisers, writes Dominic Mills – especially when the future seems so uncertain. Plus: how coronavirus is impacting media and advertising.
As The Attention Council hosts its launch event, Magnetic’s Anna Sampson looks at the growing movement to change advertising for the better.