More Advertising articles

With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.

Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.

Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.

A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.

This month the Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.

Our state of mind can often feel like a battleground, writes Jan Gooding – but we have more power and control than we realise.

Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.

Partner content: One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg’s Arif Durrani.

Gooding, who joins two other non-executive board advisors, Craig Wildman and Nigel Salter, has worked for BT, British Gas and Aviva in a career spanning 35 years.

It’s often an unfashionable idea, but Dominic Mills shows that combining the best of new and old media strategy really does deliver. Plus: The joy of the portmanteau.