In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
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Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.
Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
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Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.
Crises, like wars, tend to accelerate the pace of change – and this one will have a profound effect on our entire industry, writes Nick Manning.
Just like the live events, the themes focus on the future of media and advertising – from gaming to out-of-home, or publishing to TV – and will deliver a non-stop 14-day digital experience.
What sort of column do you write at times like these? The answer is: not a normal one.
ITV said it would continue efforts to cut costs, expecting to reduce its programme budget by at least £100m.
As well as up-weighting the volumes of copies to functioning retailers, as of Monday publisher ESI Media will begin distributing copies directly to people’s houses in 26 neighbourhoods in Zone Two and Three.