More Advertising articles

Forget the cynics, compassion and commerce can go hand in hand, argues Jo Arden as she looks at what it really means to deliver social purpose.

Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.

From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.

Based in London, Bannerman will take up the role from April 2020, with his appointment completing Wavemaker’s new client leadership structure. He will join Anna Hickey and Alex Altman who both share the same title.

The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.

The winners of the 2020 Mediatel Media Research Awards are to be announced later today during a prestigious ceremony at central London’s Banking Hall.

The British photographer, publisher and film director John Rankin has warned – in no uncertain terms – that the creative agency model is no longer fit for purpose and that “dinosaur” businesses must evolve or die.

Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.

If you’re feeling low and anxious, it’s often not easy to speak to a stranger – but as Richard Wickenden found out, it can be a life changing moment.

Continuing to top Rajar’s league table in terms of weekly reach is Total Global Radio (UK) with a healthy 23.2m listeners – although the group continues to experience a decline.