More Advertising articles

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden.

Channel 4 and Vice today announced a major new partnership where more than 900 hours of Vice’s long-form content will be available on Channel 4’s on-demand service, All 4.

According to the results of a two year audit by the Association of Online Publishers, ad blocking levels are beginning to gradually decline; however estimated ‘lost’ revenue as a result of blocked ads continues to grow.

Derriston Capital director Rodger Sargent details how the deal to create S4 Capital came about, how much power Sorrell will wield, and its ambitions going forward.

Vista said its support will enable IAS to drive innovation and solve pressing digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets.

The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.

How will a brilliant businessman formulate a strategy that accounts for the interruption of businesses like Accenture and the Silicon Valley tech firms in adland?

SoundCloud will be making its audio and video inventory available programmatically via AppNexus Marketplace, as the audio platform fights to emerge from the sizeable shadows of music streaming giants Spotify and Apple Music.

Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer.

Mathias Upton-Hansen charts new trends in the creative industries.