Andrew Mortimer, Sky’s director of media, has this week moved from the marketing group to the newly-created role of director of client strategy for Sky Media.
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Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
Robert Hannigan has warned that tech companies are becoming more powerful than governments and have a tendency to consider themselves above democracy. We should pay attention, writes Raymond Snoddy.
In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.
VCCP Media’s Catherine Becker gives her view on one of the better Facebook apologies – and outlines what the data breach scandal means for users and advertisers moving forward.
A new study has found that nine out of ten marketers would be able to justify ‘slightly’ or ‘significantly’ more investment in programmatic if the measurement was improved.
In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.
With recent global initiatives shining a wider light on the treatment of women, it’s about time the same level of scrutiny is applied to the creative industry, writes Adele Gritten.
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.