More Advertising articles

The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.

Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.

BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.

There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we’ve seen before, writes David Brennan

Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.

In this week’s Media and Marketing podcast, host John Reynolds interviews Johnny Hornby, the founder of The & Partnership and Dan Clays, the UK CEO of Omnicom-owned media agency OMD.

Why is Meantime Brewing using advertising to say it doesn’t need to advertise, asks John Lowery.

Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ.

Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.

In his new role he will lead the strategic publication of the Association’s content.