Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
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The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
Enough with ineffective committees – perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
Sponsor content Rezonence’s Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.
Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.