In this week’s Media and Marketing podcast, host John Reynold’s interviews City A.M. editor Christian May and Rachel McDonald, the MD of Carat, Manchester.
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For the first time publishers and advertisers can see audience delivery across all platforms – including phone, tablet, desktop and print.
In any rational world, there should now be a renaissance in sophisticated media planning thanks to the new Audience Measurement for Publishers, writes Raymond Snoddy.
Execs from Mindshare, Google and Media iQ give their take on what the latest results mean for the industry.
As WPP CEO Martin Sorrell stands down after 33 years, Julie Langley, Tracey Follows, Alex DeGroote and Bob Wootton offer their views on what adland will look like without him at the helm.
Hits Radio will be broadcast out of Manchester to the rest of the UK, offering a less London-centric alternative to the rest of the market.
Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.
As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell’s pursuit of money has inflicted.
Rising costs and the ongoing uncertainty that exists over the future direction of the UK economy in a post-Brexit world have led to caution and belt-tightening.
Forde will be responsible for leading UM’s growth plans to develop a future-facing media agency that meets the needs of its clients.