As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
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In her new role, Milligan will co-ordinate the marketing and communications of Dentsu Aegis Network media brands.
Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.
A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.
The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.
Following a surprise turn of events ahead of Ireland’s abortion referendum, Ray Snoddy says it’s time all countries reviewed their rules to take account of the new realities of global communications.
Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.
It’s the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.