Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.
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Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?
In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.
The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.
A new study shows that 61% of respondents would apply for an extension on the 25 May deadline – if they had the possibility.
Facebook has announced plans to build a new Clear History feature into its platform to grant users more information and control over how their personal data is used.
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
We need advertising to work – and we need to be willing and honest enough to say when it doesn’t. By Joe Lewis.