As out-of-home embraces more video, Route’s James Whitmore examines the impact for both consumers and the ad industry.
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It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates.
The antithesis of 90s lads’ mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for “the new masculinity”.
Sorrell, who has been CEO of the world’s largest advertising group for the last 33 years, said it is in the “best interests of the business” that he steps down now.
Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.
Glucklich, who replaces Matthew Platts following a promotion to CEO of Media Brands, begins her new role in May and will lead all four divisions of the innovation and investment business.
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject’s Martyn Bentley investigates.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company’s share price, laments Raymond Snoddy. At least the Lords are right on the money…