More Advertising articles

The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.

Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.

In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.

Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.

The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.

Ad consideration was 152% higher among readers with a close relationship to the publisher.

The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.

As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.

The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?