More Advertising articles

As the trend season commences, do not forget the most important weapon in your arsenal, writes Heather Dansie.

It is the second account win for the7stars in a week.

A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.

The wine brand has boosted the fruit-infused wine market from £20,000 a year to £72m over the course of three years.

According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.

Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.

Speaking at Future TV Ads on Thursday, Total Media’s head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.

The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.

US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.