The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
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Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
The Telegraph has today announced the appointment of Chris Forrester to the newly created role of chief revenue officer, reporting into CEO, Nick Hugh.
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.
Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.
It once was in fashion, but we’ve since lost our passion, for rhyming in ads, which makes us quite sad. Oh FFS, stop it. Ahem. Here is a great article by Richard Shotton and Alex Boyd about a lost marketing art form…
After nearly five years, Pippa Glucklich, CEO Starcom UK, has decided to step down from her position and is leaving the Publicis-owned agency in December.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.