More Advertising articles

Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option – at a price – to watch catch-up content without ads. It’s an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV’s competitors will be watching like hawks says Dominic Mills

Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.

This week, Simon Andrews takes a look at the key highlights from Apple’s Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues – but we shouldn’t bet against them not claiming their mojo back in the longer term…

OMD’s The Future of Britain project is trying to understand how the recession has impacted people’s lives – and the implications for brands in such a diverse, fragmented and chaotic society. In the first of our exclusive new series, OMD’s insights director Chris Worrell explains how the British household is changing – – from old people that just won’t stop having fun, to children that just can’t quite fly the nest…

New awareness campaign from the Internet Advertising Bureau aims to boost ‘awareness, education and consumer choice’ regarding online ‘interest-based’ or ‘behavioural’ advertising.

After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.

We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…

ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.

The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It’s like being a frog bobbing about in a pan of water that’s slowly coming to the boil – comfortable enough for the time being, but without the self-awareness to change its situation, the frog’s going to get boiled.

After a peaceful, media-free week in Turkey, Dominic Mills is back with a Tango flavoured war-cry as he takes a look at the latest campaign from the black sheep of adland, BBH. So, can the new ads match the genius of Howell Henry’s 1990 classics? Perhaps, but it’ll take time and money to make it really work…