Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.
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Latest ZenithOptimedia report says growth is being driven by ‘digital innovations’ – such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices – as online video and social media continue to grow at approximately 30% year on year.
As Facebook announces Instagram’s newest adoption – a potential ‘killer’ feature for advertisers across the globe – Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night – with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
Digital Cinema Media’s marketing director, Zoe Jones, continues her Cannes adventure – and admires the impressive haul of awards from UK agencies.
In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…
In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really “a question of judgement.” However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.
When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.
Digital Cinema Media’s Zoe Jones reports from Cannes this week where – with a small headache – she has seen some fantastic examples of how creativity is evolving through the clever use of technology – from a prototype pair of bifocal 3D glasses to audio watermarking.