The Smarter Cities campaign, developed in partnership with Ogilvy, aims to change the view that ads are often intrusive or offensive, and instead provide something useful for outdoor spaces.
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When five of the six biggest clients in the supermarket sector review their business in two years, you’ve got to wonder what’s going on, says Dominic Mills, and explains that what supermarkets really need is not cheaper advertising, but better strategic creativity…
This week Simon Andrews, founder of Addictive!, takes a look at how companies are using mobile money and whether ratings driven broadcasters can really compete with subscriber funded channels…
The results of the Tablet Project are expected to help define the key benchmarks for newsbrand tablet ads, as well as create first-stage industry norms.
UK revenues were up 5.4% in the second quarter to £350 million, partly offset by slower rates of growth in faster growing markets and the mature markets of Western Continental Europe.
Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?
New research from TubeMogul reveals the differences in engagement between interactive video ads and standard pre-roll.
The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.
Forget trying to celebrate yet another ‘year of mobile’ says Videology Group’s Anne de Kerckhove, and in 2013 raise your glass to the year of cross device consumption.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.