Forget trying to celebrate yet another ‘year of mobile’ says Videology Group’s Anne de Kerckhove, and in 2013 raise your glass to the year of cross device consumption.
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Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
News Corp’s chief executive tells third parties they are no longer invited to the party as new ad exchange allows marketers to collectively leverage the company’s online and mobile products and first-party data for programmatic buying and real-time bidding.
It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.
New social video competition platform helps brands and agencies capitalise on their followers’ creativity with ‘people powered advertising.’
In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…
In what is being described as a UK media first, the new digital ad format enables advertisers to serve alternative bespoke creative content to different viewers registered with Channel4.com based upon their age and gender.
A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
The process of making ads can be so full-on that it’s easy to be oblivious to real-world events, says Dominic Mills – and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office’s ‘Go Home’ poster campaign, advertisers need to learn from their mistakes.