After launching new research into the UK programmatic market, Improve Digital’s UK MD Sue Hunt discusses the key findings and addresses the debate of ‘man versus machine’.
89% of US ad execs think that TV video advertising is more effective than online, according to research from Placemedia, however small businesses are still struggling.
The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.
As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…
A new IPA survey into the practice of pitching reveals sharp differences between good pitches and poor pitches and highlights the issues that clearly differentiate one from the other.
As retailers enter the tablet market with increasingly cheaper, own-brand devices, Dominic Mills asks what – or who – is coming next, and whether there’s logic to other non-retailer brands doing the same…
The one-time ad is designed to give users a sense for the look and feel of the ads they will see – distinguishable from standard users photos by putting the word ‘Sponsored’ where the time stamp normally would be.
Civolution and Optimal have announced a partnership that will allow brands and agencies to buy Facebook ads in synchronisation with TV adverts.
AA/Warc’s full year adspend forecasts have been upgraded with expenditure set to reach an all-time high of £18.7 billion in 2014.
Sir Martin Sorrell’s WPP has seen organic growth for the third quarter of 2013 recorded at 5% this week – ahead of forecasts – representing a 2.7% acceleration on Q2.
