Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.
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Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.
Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.
Peugeot, Nissan, Sky and Chanel are among the eleven leading advertisers in the UK that have websites designed to automatically display content relevant to the device used.
ZenithOptimedia has forecast strong growth over the next two years: 5.1% in 2014 and 5.9% in 2015 – bolstered by a stronger European economy.
After attending the ‘Outdoor Works’ conference held at the British Museum last week, Primesight’s Mungo Knott reflects on some of his key takeouts, and charts how the sector is evolving.
QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…
As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.
For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…
John Lloyd, the founder of TV quiz show QI, has teamed up with Newsworks and designers Tappin Gofton to create an advertising campaign for newspapers in the digital age.