Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.
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Growth in North America rose by 7.7% in Q2 2013, while a relative improvement was seen in Europe at -1% compared with -6.5% in Q1.
The latest report published by Nielsen expects that the decline in European ad spend will not recover any time soon, while crucial markets across the globe suffer even bigger losses.
The new technology allows brands to replace traditional CAPTCHA codes with logos and brand messages, with early partners including MasterCard and Unilever.
The proposed transaction between CBS and Platinum Equity represents a total value of approximately £149.2 million and is said to be a key strategic milestone for CBS.
The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…
The future, as we know, isn’t the 30-second spot, but rather a combination of that along with brand-owned video channels, branded content and entertainment, long-form video, short-form video, collaborations with musicians, writers, film/TV stars and directors, says Dominic Mills. And where do you go to access the cream of that talent? Hollywood, of course.
Is Google Now a glimpse at the future of mobile? And although there’s been very little buzz around it, is iOS7 Beacons going to prove a big deal? Simon Andrews thinks so as gives us our latest Mobile Fix…
‘Descartes’ has been designed to find the optimal mix between reserved and non-reserved media ‘to drive optimal efficiency’ across computer, tablet and mobile devices for brand advertisers.
As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.