New media channels should take more responsibility to safeguard against online adverts appearing on the inappropriate social media pages that they facilitate, according to the British advertising body.
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Aside from a few notable exceptions, too many ads these days fail to capture, exploit or celebrate our unique sense of Britishness argues Dominic Mills. Where are all the witty, self-deprecating, self-doubting, cynical or just plain surreal advertisements? Marketers are really missing a trick here, especially post-Olympics when we’re still – just about – celebrating our nationhood…
Ofcom has asked the UK’s advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.
Britain is not staying tough; it’s getting tougher according to a ground-breaking and far reaching new study into the lives of ordinary Britons – and the implications for brands are huge as they learn to engage in new ways during a period of great change and flux.
A new YouGov report, published today, reveals “annoyance with social media marketing” and concerns over privacy leading some to log off social media sites.
Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…
Following the Competition Commission’s “brutal” ruling for Global Radio yesterday, Raymond Snoddy argues that there could also be severe repercussions for Local World as the OFT examines David Montgomery’s regional newspaper initiative.
With 85% of UK smartphone users searching for local information, SMEs risk missing out with so few websites optimsed for mobiles.