More Advertising articles

Speaking at the IPA’s Eff Fest on Tuesday, the chief creative officer of The Portas Agency said imagination and creativity are key if brands to are to survive the “consumer evolution”.

Advertisers, agencies and publishers will be able to record how many people, by age and gender, are seeing their ad across TV and online – both combined, or exclusively across either platform.

The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.

The multi-billion pound internet giant has announced plans for a shared endorsements policy change, which will see people’s faces and comments about products and places put into adverts, starting 11 November.

If it is the advertising that makes the brand promise, then it is the role of content marketing to show how brands live up to it. But in the tragic case of BT.com it has turned into an irrelevant, useless mess says Dominic Mills.

Eating popcorn in the cinema makes people immune to film advertising, according to researchers from Cologne University.

The chairman of the Association of Online Publishers, John Barnes, has said that a “consumer contract” should be produced to rebuild public trust in the wake of ongoing personal data controversies.

Sports Illustrated is to begin testing out a new kind of paywall, in which readers will have early access to print articles if they watch a 30-second video ad first.

Brands using radio for advertising get almost eight times the return on investment, according to the first-ever analysis of cross-agency data, conducted by the Radio Advertising Bureau.

The nationwide campaign, which runs until October 19th, will target over 400 Premier League and UK-based Champions League games, as well as England’s World Cup qualifiers against Montenegro and Poland.