A new study from AOL UK reveals a new breed of consumers – described as a fast-moving, tech-savvy, multi-screening generation – are increasingly attracted by content emerging though native advertising.
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TV remains front-runner but traditional media budgets decline, with newspapers, magazines and radio all down, according to Nielsen’s Global AdView Pulse Report.
Can advertising shrug off its outmoded garbs and ‘go native’? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright – so long as it can give people something they want.
After AdBlock writes an open letter to Twitter drawing up an ‘Acceptable Advertising’ code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.
The Times and Sunday Times have, after a long wait, revealed that the publications have over 350,000 subscribers to their print and digital bundles.
This week Simon Andrews, founder of Addictive!, takes a look at some Christmas-themed technology trends and explains the advantages to Google’s recent policy change that has sparked protests from users…
Newsline presents industry reaction to the findings, with opinion from Geometry Global UK, Uncommon Knowledge and Newcast
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.