Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
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Few people are getting mobile ads right, but Facebook is bucking the trend says Addictive!’s Simon Andrews. Their new results showed a fantastic performance – $656m in mobile ad revenue – up from virtually nothing a year ago. Why this success?
New research released by Experian has identified four distinct types of consumer who are ‘always on’ and more digitally connected than ever before, offering brands deeper insight into what is described as a ‘global phenomenon.’
ABC to check that companies that use browsing history to target customers with specific ads are conducting themselves in a proper manner.
AOL hopes to create a cross-screen solution for brands, agencies and publishers, with a deal estimated at $405 million.
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading – placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
Despite global ad spending growing only moderately on a year-over-year basis, 2013 has proven to be a year to spend for other sectors, including industry & services and durable goods.
This month, Kantar Media’s Anna Gunn uses the latest TGI findings to explore how marketers can target newlyweds and those planning a wedding…
BT must be disappointed that, despite a huge marketing campaign for its TV sports offering, it has only signed-up 23,000 new subscribers – but at least ITV is smiling. By Raymond Snoddy.