There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
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‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.
There is no indication from Instagram’s director of business operations on what form the advertising might take, however indications point towards search ads, or ads in the app’s “Discover” section.
Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.
The study, undertaken by smartclip and Smart TV manufacturer LG Electronics, states there is a ‘deeper engagement’ between the viewer and the content being viewed, including brand advertising.
The new research from Deloitte and GfK shows TV ads still have the most impact with the public – as Twitter and video banner ads register poorly with the vast majority.
The UK was the most advanced of the five largest European markets in 2012 and is expected to remain the largest programmatic market through 2017.
As Twitter aims to increase ad revenues by allowing brands to ‘retarget’ sponsored tweets to its users, QUISMA’s Ellie Edwards-Scott looks at the impacts – and pitfalls – for brands.
The new formats for the New Statesman’s website integrate advertisements natively into digital content “without compromising consumers’ content experience”.
Animated films are big business – and getting bigger, says Digital Cinema Media’s CEO Simon Rees – so it’s no wonder brands are leaping on them.