New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.
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Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.
Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
There are clear signs in the UK that today’s ‘radical’ is not much more than a ‘pop radical’ – someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation’s Karen Canty investigates.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last week – and now you can listen to what some of the judges and representatives from the winning companies had to say moments after the winners were announced.
Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
DCM’s Zoe Jones looks back on her eventful week in Cannes – where she was impressed by both the quality of work and the people that she met…not to mention a bunch of oversized stuff.
‘Dumb Ways to Die’ might have won five Grand Prix prizes at Cannes, but it’s a joke, argues Dominic Mills. A nice piece of work, of course – but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.