New York’s Pivotal Research Group has cautioned that media owners whose revenue base is skewed towards advertising – and especially those whose advertiser base skews towards large brands – are likely to see negative impacts from the Publicis and Omnicom merger.
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It is well known that the amount of ad impressions does not equate to the number of actual ad views, but staggering new research from comScore has revealed the full extent of the challenge facing advertisers. Vibrant Media’s head of UK sales, Sam Pattison, explains…
AD2ONE’s group managing director Julian Miall takes a look at digital advertising and explains why there is no ‘one size fits all’ approach when it comes to this industry…
Display Internet advertising grew significantly, while decreases in print advertising continued as both spending in magazines and newspapers declined across the period.
When measuring the audience we often don’t talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the viewers or listeners of the programs surrounding them or the circulation of the paper, says Primesight’s Mungo Knott, as he explains why advertising is always the bride, and never the bridesmaid…
Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…
Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…
The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.
New data suggests that ‘snackbar’ ads accounted for 86% of ad impressions across mobile and tablet devices in Q1 2013 – with consumers four times more likely to click on an ad that adapts to screen size.
Kantar Media’s Alice Dunn takes a look at net-engagers, or ‘true media-multitaskers’ – a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences…