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Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers. 

Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.

With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.

Former Warner Bros Discovery executive Priya Dogra will join next month.

Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.

The platform has seen a 39% year-on-year increase in average daily streams of video podcasts globally. 

Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.

As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.

Good Housekeeping’s managing director shares what clients are most excited about and why you should give your boss a break.

Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.