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A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.

Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.

CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.