PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
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Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
The heptathlete will discuss her journey of overcoming setbacks and pushing boundaries.
Find out more about how the club created its Netflix documentary at The Future of Media Manchester.
Bauer stablemate Fleur East and director of audio Gary Stein will also make an appearance.
Other brands set to speak include KFC, Reckitt and The National Lottery, alongside an array of agencies and talent.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.