Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
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Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.
Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.
Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.
Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.
Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.
A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.
Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.