Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
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A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.
In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.
Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.
At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.
Several industry experts joined The Media Leader Studios to discuss the good, the bad and the ugly of the future of AI.
Themes ranged from sustainability, to data and AI.
At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.
Last night in front of a full house at Odeon Luxe West End in London’s Leicester Square, Goodstuff became Media Mind 2025 Champions
At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.